Advisory firm launches six new financial education modules

Financial stress among Canadians prompts Edward Jones to expand educational resources

Advisory firm launches six new financial education modules

Nearly two-thirds of Canadian households identify rising living costs as their primary financial concern, according to Edward Jones's Pulse of North America survey, revealing a significant gap between financial stress and access to education. 

The survey found that 66 percent of Canadians cite the rising cost of living as their top financial worry, followed by insufficient income or savings at 31 percent and unexpected financial setbacks at 29 percent.  

Yet 59 percent of respondents indicate they value working with a financial advisor during periods of inflation and market volatility

Edward Jones has launched six new complimentary interactive learning modules within its Financial Fitness Program to address this gap:  

  • Building Emergency Savings 

  • Understanding Your Investment Risk Profile 

  • Registered Education Savings Plans (RESPs) 

  • First Home Savings Account (FHSA) 

  • Understanding Retirement Accounts 

  • Small Business Financial Statements. 

The program pairs education with personalized advice.  

Julie Petrera, director of Financial Planning in Canada at Edward Jones, stated the modules are "designed to empower individuals and families with practical tools to make informed decisions." 

Edward Jones operates more than 870 financial advisors across Canadian communities.  

The expanded Financial Fitness Program is available at their website

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