DIY investor

With easier access to online investment platforms, it has never been simpler for DIY investors to get started. While making investment decisions can be empowering, it is important to remember that investing requires careful planning and knowledge. For beginners, the learning curve can be steep.

In this guide, Wealth Professional Canada will walk through what it means to be a DIY investor, including the benefits and potential drawbacks. We will also explore why more Canadians are embracing this self-directed approach.

Who are DIY investors?

DIY investors are individuals who take full responsibility for building and managing their own investment portfolios. A DIY investor makes all the decisions about what to buy, sell, or hold without relying on a financial advisor. This approach gives DIY investors more control over their investments and lets them save on fees that would usually go to a financial advisor.

Because they set their own strategy and make their own choices, DIY investors are also known as self-directed investors. This hands-on approach appeals to people who want to be closely involved with their finances and are comfortable making decisions on their own.

Just like other investors, DIY investors have access to a wide range of investment products. These include:

Investors can buy and sell these investments through discount brokerages and online trading platforms. All they need is a self-directed account, sometimes called an order-execution-only (OEO) account.

Once the account is set up, DIY investors can shape investment strategies to match their financial goals. Usually, DIY investors choose between two main approaches:

1. Active investing

This approach involves frequent buying and selling. Active DIY investors try to boost returns when the market is rising and limit losses when the market drops.

2. Passive investing

With this approach, investors hold investments for the long term. Instead of trying to beat the market, the focus is on matching its performance through different strategies.

As you can see, being a DIY investor means spending time analyzing the market and working with numbers. Having a solid understanding of how investing works is important to succeed. Watch this video to learn more:

For new investors who want to try DIY investing, this beginner's guide on how to invest in Canada can be a good place to start.

How to start DIY investing

Self-education is vital. Making investment decisions means understanding what needs to be done and the risks involved. There are plenty of stories online about DIY investors who lost large sums because they jumped in without enough knowledge.

The good news is, DIY investors who take the time to learn how investing and the financial markets work can set themselves up for success.

Becoming a DIY investor in Canada is straightforward. Here are a few simple steps to get started:

  • Find a firm to open an account with: DIY investors should go with a firm that's registered with the Canadian Investment Regulatory Organization (CIRO)
  • Open a self-directed account: This is often free of charge, but investors will be required to provide several personal and financial details
  • Fund the account through bank transfers and cheques, for example
  • Pick investments: There are many options, including stocks, bonds, mutual funds, and ETFs
  • Re-evaluate investment strategy: Good investing entails adjusting the strategy based on the changes in personal circumstances and market conditions

Advantages of DIY investing

Many investors choose the DIY route because it offers a sense of freedom and control. They can make their own decisions and avoid the costs that come with hiring a financial advisor. Let's look at some of the benefits of being a DIY investor:

1. Full control

DIY investors decide what to buy, sell, or hold; they set their own pace. This independence lets them shape their portfolio based on personal values and goals.

Investing does require a solid understanding of the market. Even experienced investors spend time researching and managing their portfolios. Working with a financial advisor for guidance can be a smart first step.

2. Saving money on fees

DIY investing helps avoid the advisory and management fees that come with traditional services. By trading through a discount brokerage, DIY investors usually pay less in commissions and other charges. These savings can help grow returns over time.

Discount brokerages do not provide personal advice or portfolio management. For those who are new to investing, not having this support can be risky.

3. Starting with any amount

Unlike some financial advisors who require a minimum investment, DIY investing can begin with whatever amount is available. Many online platforms have no minimum deposit, so investors can start building their portfolio even with a small sum.

4. Easy access and flexibility

Online trading platforms make it simple to manage investments from a phone or computer. DIY investors get access to tools and resources like:

  • educational content
  • stock prices
  • trading data
  • performance charts

These features help investors keep track of investments and make decisions quickly. For more on these tools, check out our guide on how to start trading.

Disadvantages of DIY investing

Being a self-directed investor also means taking on the risks that come with managing one's investments. Let's look at some disadvantages below:

1. Lots to learn at the start

Investing involves many moving parts. To manage their own investments, DIY investors need a good understanding of how financial markets work. They also need to research different asset classes to see which ones fit their goals.

If they're starting from scratch, it might take months or even years to feel confident. If they do not have the time to learn, working with a financial advisor might be a better option.

2. Acting on impulse

Online trading platforms make it easy to buy and sell in seconds. This can sometimes lead to impulsive decisions. DIY investors need discipline and the ability to keep their emotions in check. Sticking to the plan, even when markets are down, is important to avoid costly mistakes.

3. Less expert input

DIY investors don't need an expert to decide if a trade fits their overall strategy. Financial advisors spend years learning how to assess risk and spot opportunities. If an investor is not confident in their own skills, it might make sense to get professional advice, at least as they get started.

4. Limited investor protection

Some investor protections only apply when working with a registered financial advisor. DIY investors might not be covered by these safeguards. They should know their rights as an investor, as set out by the CIRO. Taking the time to understand these protections can prevent problems down the road.

Check out this video for more insights on the pros and cons of DIY investing:

Why are more Canadians getting into DIY investing?

DIY investors manage their own portfolios and make investment decisions without the help of a financial advisor. While this approach takes time and effort, it can help build valuable financial skills.

Recent studies show that more Canadians are choosing to become DIY investors, attracted by the control and learning opportunities this strategy offers:

  • The Canadian Investment Regulatory Organization (CIRO) released a study in 2025 highlighting that DIY investing is growing. Social motivations and the use of social media play a role in how clients start and manage their investments.
  • A 2024 survey by the Canadian Securities Administration (CSA) has found that nearly half (45 percent) of investors have a self-directed account. About a third of these DIY investors have opened their accounts in the past two years. There was also a decline in the number of investors working with financial advisors. From 2020 to 2024, the figures dropped from 69 percent to 61 percent.
  • A recent study by retail investor advocacy group FAIR Canada tracked a substantial rise in DIY accounts between 2020 and 2023. During this period, the number of self-directed accounts jumped from 2.3 million to 11.4 million.
  • The BC Securities Commissions (BCSC)'s 2021 survey found that 45 percent of Canadians considered DIY investing in the past year. One year later, another study conducted by the BCSA showed an overall increase in investing among younger Canadians, especially in DIY investing.

Becoming a DIY investor

While DIY investing gives people more control over their investments, it also means they are fully responsible for managing their portfolios. While they might see higher returns because of fewer fees and commissions, they also have less protection when markets become volatile.

As with any investment approach, learning the basics is important to do well. DIY investors who are new to investing might benefit from working with a financial advisor first. This can help build confidence and avoid costly mistakes while they learn the ropes.

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